Incitement is organised around the globe, currently in around 40 countries. To ensure the best possible experience for your event attendees and create the biggest impact possible, it’s necessary to establish a set of rules, a status quo if you will; this is the Incitement manifesto.
The Incitement manifesto is a set of rules for organising Incitement events. These rules are mandatory and non-negotiable for all event organisers. Because we are all responsible to make sure that Incitement vision is being cultivated throughout.
Incitement Manifesto Contents
- General
- Licensing
- Branding
- Programme
- Speakers
- Sponsors
- The Incitement Platform
- Marketing & Promotion
- Website
- Photography & Video
- Press & Media
- Reporting
General
Carrying out the Incitement brand personality
The guidelines outlined on this website are an integral part of Incitement’s global brand personality. Organising an Incitement event means you commit to applying all the guidelines as listed on this page.
Vision & Mission
Incitement’s mission is to inspire local communities through powerful events, and to activate local communities to spread positivity & create social impact through The Incitement Platform..
Purpose of the event
You must adhere to the 3 pillars of Incitement: fun, contribution, and growth. Every event should be focused on providing inspiration and motivation, and encourage attendees to take action towards creating positive impact for themselves, and society in general. Incitement events are not driven by any other agenda than what is listed on this page.
The Incitement Platform
The Incitement Platform is Incitement’s way to facilitate tangible, positive impact in the world. As an organiser of an Incitement event, it is your responsibility to guide your event attendees towards signing up on www.theincitement.com and support them in creating this positive impact.
Fundraising/ crowdfunding
You are allowed to raise funds for your event via the Incitement platform only. You cannot use any other fundraising/crowdfunding websites, such as Kickstarter.com, or IndieGoGo. All money raised from your event’s campaign must directly go back into organising your respective event.
Profitability
If you are a 1st Degree License Holder, under no circumstances can you use an Incitement event to generate a profit, nor can you use an Incitement event to raise funds for charities, or any other organisation that is not listed and approved in the Incitement platform.
If you are a 2nd or 3rd Degree License Holder, you can generate profits from your Incitement Event. However, you can not use your Incitement Event to raise funds for charities, or any other organisation that is not listed and approved in the Incitement platform.
Naming
All Incitement events are named after a geographical location. This could be a city, area or neighborhood, or street. When you name your event you must comply with the naming guidelines here.
Co-branding
Co-branding your event has to be approved by Incitement HQ first. You cannot in any way connect the Incitement brand to any political or religious entities.
Co-organising
Co-organising your event has to be approved by Incitement HQ first. You cannot in any way connect the Incitement brand to any political or religious entities.
Attendance
The maximum amount of attendees at your Incitement event should be 100 people. You can can apply for a 2nd degree license after you have successfully organised 3 Incitement events as the allowance of hosting more than 100 people comes when a 2nd degree license is attained.
Length
Your Incitement event may not exceed 5 (five) hours in length.
Location
Incitement distributes 1 (one) license based on location per applicant. The events must happen at the same jurisdication for which you received the license.
Affiliations
Incitement has no political or religious affiliations. As an organiser you are not allowed to use the Incitement brand to promote any political or religious affiliations you, or anyone else involved in organising or carrying out the Incitement event, might have.
No-selling policy
Incitement maintains a strictly no-selling policy during all of their Incitement events. Speakers, mc’s or hosts, sponsors, attendees, or any other 3rd party organisations are not allowed to sell any products or services before, during, or after Incitement events.
Incitement event organisers can only sell Incitement(EventName) branded merchandise. The design of the merchandise must comply with all the logo & branding guidelines that apply on organising an Incitement event.
Licensing
License holder
The Licensee has to be the lead organiser for the Incitement event(s). In the application form for organising Incitement, the applicant has to state a name of an assistant who will be assisting the applicant in organising the event.
If the organiser has a license to organise regular events but wishes to stop, their assistant cannot takeover the organisation of these events. The assistant can however apply for a special license to become a regular organiser of the Incitement event in that particular area. To be eligible to apply for that special license, you must prove that you have assisted in organising Incitement events more than 4 times. If Incitement finds that the event is being organised by someone other than the license holder or the assistant (in the special circumstance where the license holder is unable to organise the event), Incitement reserves the right to revoke the license.
Validity
1st Degree License
If you are a 1st Degree Licensee, your Incitement Event license is valid for 12 months from the date of its approval. During this year you are required to organise minimum 2 events.
The events must be free of charge and up to 100 participants.
2nd Degree License
If you are a 2nd Degree Licensee, your Incitement Event license is valid for 12 months from the date of its approval. During this year you are required to organise minimum 4 events.
The events may include a participation fee up to 100 USD and a maximum number of 250 participants.
3rd Degree License
If you are a 3rd Degree Licensee, your Incitement Event license is valid for 24 months from the date of its approval. During these two years you are required to organise minimum 4 events and you will also be able to implement your own Incitement projects or implement projects for Incitement HQ.
There is no limit for participation fee or number of attendees for your events.
Transferability
Incitement licenses are non transferable. If you have an approved license to organise an Incitement event, you can not transfer that license to any other person. If another person wants to organise Incitement in your city, that person will have to apply for a new license to organise the event.
Renewal
If you have a license to organise Incitement events monthly but you wish to stop organising these event, you have to inform The Incitement to terminate your license.
If you decide not to renew your license, or The Incitement does not renew your license, you must transfer ownership of your Incitement domain and other social properties to another licensee. The Incitement cannot be held liable for any expenses made in such an event.
Branding
Incitement Logo
Your Incitement logo should follow the Incitement logo guidelines as mentioned here and should be used to represent your event at all times, in all your copy, messaging, logos, etc. You may never use a stand-alone Incitement logo without mentioning the location at which the event is being held.
Incitement naming references
Your event name should be written as Incitement (EventName), and not just Incitement. The word “Incitement” should be entirely capitalised, and the (EventName) should follow as two words to your location-based event name (for example: IncitementKualaLumpur). This is also how you should refer to your event at all times, in all your copy, messaging, logos, etc.
Naming abbreviations
You cannot abbreviate the name of your event, or otherwise alter the name of your event after approval. You should always refer to your event with the name you were approved for. For example, if you were approved for Incitement Amsterdam”, you may not refer to your event as Incitement AMS”. You must refer to it as Incitement Amsterdam” at all times, in your copy, messaging, logos, etc.
Programme
Theme
You must pick an overarching theme for your Incitement event. This theme should be abstract, and will also be the title/tagline for your event. In essence it will let your attendees know what the can expect of your event.
Your theme should not be a single subject topic, like “health” or “animals” or “happiness,” instead it should be broad, and leave enough room for interpretation. The idea is to have every speaker share a different perspective on the theme. Read more about themes for your event.
No political, religious, commercial, or polarising themes are allowed.
Attendance
If you are a 1st Degree licensee, the maximum number of attendees at your Incitement event should be 100 people.
If you are a 2nd Degree licensee, there is no maximum as to the number of attendees you are allowed to have at your Incitement Event.
Incitement Events should have a total of 3 speakers
Introduction Video
Before starting your event, you must dim the lights in your venue and play the introduction video provided to you by The Incitement. You can download that video here (8MB).
Exercises with the Audience
Your Programme must also include at least 2 exercises with the audience. One of these exercises should be The Rant. You can find more about The Rant and other exercises here
The Incitement platform
At the end of every Incitement Event you should dedicate a section to promote www.theincitement.com, and encourage your event attendees to sign up on the website and turn their inspiration and motivation into positive impact on society and the world. Upon approval of your license you will receive a more detailed briefing on how you should promote and position the Incitement platform at the end of your event. the Incitement platform is an integral part of Incitement’s strategy and vision, and is a mandatory section at every Incitement event.
Appreciation Round
The last segment of your Incitement event should be The Appreciation Round. This is where you call up all the speakers on stage, including the volunteers for The Rant, and give the audience a chance to share how they were impacted and also share their appreciation for the Inciters.
Testimonials
At the end of your Incitement event, get your team to record some testimonial videos from the speakers as well as the audience.
Speakers
Inciters
Speakers at Incitement Events are called Inciters. Inciters include everyone who gives a presentation at an Incitement event. However, this does not include the host of the Incitement event or any one from the audience who is invited up on stage at any time during the event for presenting, for example, for The Rant.
Every Incitement event should have a minimum of 3 speakers and a maximum of 6 speakers.
Every speaker is given a maximum of 18 minutes to speak on stage, to keep presentations powerful and to-the-point.
Content
Speakers must ensure that their content is in line with Incitement’s core values of providing inspiration and motivation and help the audience to turn it to assertive action, which in turn creates social impact.
Incitement does not have any political or religious affiliations, hence content related to any political or religious agenda is strictly prohibited.
Incitement’s vision is to spread positivity, promote diversity, equality and inclusion. Content which goes against this vision is prohibited.
Speakers must ensure that their talks do not include any content which results in polarising the audience. For example “us vs them” Language.
Speakers with third-party content must ensure that they inform the organisers beforehand and also ensure to seek written permission to copyrighted material when applicable. Incitement organisers must keep a copy of the copyright permission and present it to The Incitement upon request.
Speakers must sign a speaker release form, giving Incitement the right to upload videos of their presentation at the event on the official Incitement Youtube channel.
Commercial Guidelines
Speakers cannot promote their own products, services or business. The exception to this would be when a speaker is specifically invited to talk about their product/service, or when they are invited to describe the ideas in their books or publications.
Speakers cannot promote products, services or business of a company which employs them or is affiliated with them in any way.
Speakers cannot promote their products, services or business or that of a company which employs them or is affiliated with them in any of the Incitement Social media platforms.
Speakers must refrain from using any brand names and/or endorsing any products.
Sales of any products/services provided by the speakers are not allowed.
Speaker Waiver
Speakers have to agree and sign this release form, giving Incitement the right to edit and distribute any photos, videos and recordings made of them, their presentation and their presentation slides. Speakers who do not sign the release form and not allowed to speak at any Incitement event.
Organisers & Sponsors
Organisers and sponsors of Incitement events are allowed to speak at the event. However, Incitement is not a platform to promote the agenda of organisers or sponsors, and so the exact same terms & conditions as listed on this page apply on both organisers and speakers in such an event.
Payment
Speakers at Incitement Events may never be paid, nor may speakers be reimbursed for any expenses or costs incurred in relation to the Incitement event, unless you are operating under a 2nd Degree License.
Incitement YouTube Channel
Organisers of Incitement events have to use the Incitement Media Uploader to upload videos of all the talks from their event on the Incitement Youtube Channel ONLY.
Content from Incitement events should not be uploaded on any other Youtube channel.
Videos from Incitement events shall only be uploaded on Youtube and distributed through a Youtube embed.
As an Incitement organiser you waive all the right to any form of ownership of these videos.
Sponsors
Funding
If you are a 1st Degree Licensee, under no circumstances can you use your event to make money, nor can you use your event to make money for charities, or any other organisations. All funds raised must go back into the organising of the Incitement event. Incitement organisers should not be making any money from their events.
You may get sponsors to sponsor the venue of your event, as well as monetary sums to cover your operating costs only. All the funds raised through sponsorships , partnerships or the sales of Incitement merchandise must go back into organising the event.
If you are a 2nd Degree Licensee, you may make money from your event. However, for every fee-based event that you organise, you are required to organise a free event.
You can not use your Incitement event to raise funds for charities or any other organisations that are not listed and approved in the Incitement platform.
Fundraising & crowdfunding
Besides sponsoring, you are only allowed to raise funds for your event via www.theincitement.com. You cannot use any other fundraising/crowdfunding websites, such as Kickstarter.com, or IndieGoGo. You are also not allowed to organise separately ticketed Incitement fundraising events.
The maximum amount of funds you are allowed to raise for your Incitement event on the Incitement platform is 500 USD, or the equivalent of 500 USD in your local currency if you are a 1st Degree Licensee – and 5,000 USD, or the equivalent of 5,000 USD in your local currency if you are a 2nd Degree Licensee.
Sponsorship benefits
Sponsors of Incitement can only receive one or more of the following benefits for their sponsorship, depending on their requirements:
- Mentioning by the emcee or host as a sponsor to the Incitement event, only once at the beginning of the event before the introduction video is played.
- Logo placement on printed event buntings which will be placed inside the venue of the event. You may not place buntings that contain sponsor logo outside of the event venue. You may also not place buntings or any other event-related materials on the stage or inside the frame of the video.
- Your sponsors may appear as an Incitement speaker and present from the stage. However, the exact same speaker guidelines apply to sponsors as a speaker, and it is strictly prohibited for sponsors to promote any products, services, brands, or organisations as a sponsor/speaker.
- Sponsors who have an approved project on the Incitement platform can have their project promoted on stage by the host. The host can take about 5 minutes after promoting Incitement to mention about the sponsors specific project, but only after Incitement as a whole has been pitched. Read more about pitching Incitement here.
- Sponsors can give out gift bags, samples or any other promotional items to the attendees through placing these items on the seats of the attendees. Sponsors are not allowed to set up a booth during your Incitement event.
- You can mention your sponsors on your social media platforms but you have to follow these guidelines for sponsor logo placement on social media.
- Venue sponsors are allowed to sell food and beverages during your Incitement event.
Sponsor eligibility
Before approaching any sponsor or applying for any sponsorship, you must ensure that the company/organisation you want to apply for sponsorship is not in the list of Incitement sponsors or Incitement list of prohibited sponsors.
Prohibited sponsors
Incitement strictly prohibits sponsorships from any companies or organisations who fall under any or more of the following categories:
- Weapon manufacturers
- Ammunition companies
- Tobacco Companies
- Environmental polluters
- Gambling organisations
- Sex related businesses
- Alcohol manufacturers
- organisations or groups with a political and/or religious agenda
Sponsor logos on your videos
The logo of the sponsor(s) may only be shown in the beginning of the video and end of each video, and must follow the official Incitement sponsorship template. Sponsor logos may not appear anywhere else in the video. There may only be 1 (one) single slide containing all the logos of your sponsors, and may not be shown for longer than 3 seconds. Never use any other way to present sponsor logos in your video than the template provided in the link above.
Slides related to sponsors must appear in the following sequence:
- General event introduction graphics (optional)
- Incitement event logo (required)
- Sponsor mentions (optional – cannot exceed 3 seconds)
- Incitement Talk (required)
- Sponsor mentions (optional – cannot exceed 3 seconds)
- General event outro graphics (optional)
In-event sponsor logo placement
Your event sponsors can display their logos in the event to create awareness for their brand. However, they should always place their logo behind the audience. Sponsors are never allowed to do any of the following during your event:
- Place their logo on the stage
- Place their logo inside the frame of the video.
- Place their logo directly next to the stage or otherwise directly in sight of the audience when viewing the stage.
- Place their logo so that it blocks the view of the audience.
Here is an illustration to help you understand better where your sponsor can display their logo:
Sponsorship don’ts
Sponsors of Incitement should never be allowed to do any of the following:
- Your sponsors cannot have editorial control or influence over any aspect of your programmes at any of the Incitement events.
- You cannot promote your sponsors outside of what is listed under ‘Sponsorship benefits.’
- Sponsor logos may not be displayed at any Incitement stage, or otherwise inside the frame of the video recording.
- Sponsor logos may never be larger in size than the Incitement logo itself. The logo of the sponsor should always appear smaller than the Incitement logo on any event-related materials, this includes websites, videos, buntings, slides, etc.
- Sponsors cannot sell any merchandise during the event, or any other products, services, or goods.
If you are 2nd Degree License holder, you may charge an admission fee. For every event you charge an admission fee, you will be required to organise a free event.
If you are 2nd Degree License holder, you may charge an admission fee. For every event you charge an admission fee, you will be required to organise a free event.
You may only charge a maximum go USD 100 or the equivalent of USD 100 in your currency.
Attendance
The maximum amount of attendees at your Incitement event should be 100 people. You can can apply for a 2nd degree license after you have successfully organised 3 Incitement events within a time span of 1,5 years, as the allowance of hosting more than 100 people comes when a 2nd degree license is attained.
Length
Your Incitement event may not exceed 5 (five) hours in length.
Location
Incitement distributes 1 (one) license based on location per applicant. The events must happen at the same jurisdication for which you received the license.
Affiliations
Incitement has no political or religious affiliations. As an organiser you are not allowed to use the Incitement brand to promote any political or religious affiliations you, or anyone else involved in organising or carrying out the Incitement event, might have.
No-selling policy
Incitement maintains a strictly no-selling policy during all of their Incitement events. Speakers, mc’s or hosts, sponsors, attendees, or any other 3rd party organisations are not allowed to sell any products or services before, during, or after Incitement events.
Incitement event organisers can only sell Incitement(EventName) branded merchandise. The design of the merchandise must comply with all their logo & branding guidelines that apply on organising an Incitement event.
The Incitement platform
Event listing
The Incitement platform is the perfect way for you as an organiser to assemble and organise a team of volunteers to help in the organisation of your Incitement event. Every Incitement event must be submitted as a social project on www.theincitement.com, to allow new volunteers into the organising team, and give everyone a chance to experience what it’s like to be behind the scenes.
You will need to create a public profile on theincitement.com.
Volunteer management
You are highly encouraged to use the Incitement platform as your tool to manage your team. It is specifically designed to manage teams of volunteers.
Fundraising & crowdfunding
You can raise funds for your Incitement Event via www.theincitement.com.
If you are a 1st Degree Licensee, the maximum amount of funding you can raise is 500 USD (or the equivalent of 500 USD in your local currency). All funding should be spent on the organisation of the event. You cannot profit from the event you are organising in any way.
If you are a 2nd Degree Licensee, the maximum amount of funding you can raise is 5,000 USD (or the equivalent of 5,000 in your local currency).
Raising funds on external fundraising/crowdfunding platforms (such as Kickstarter.com, or IndieGoGo.com, or any other international or local platform) is strictly not allowed.
Board updates
Once you have listed your Incitement event as a social project on www.theincitement.com, you should post regular updates on your Project Board to keep your funders, volunteers, and the world informed about your event. You should aim to post 3 to 5 updates per week in preparation to the event, and 1-3 updates in the weeks after your event. Not only is this a great marketing tool for your event, it will also significantly increase the chances of getting funded, and having your license renewed.
Call-to-action
At the end of every Incitement Event, you should dedicate a section to promote www.theincitement.com, and encourage your event attendees to sign up on the website and turn their inspiration and motivation into positive impact on society and the world. Upon approval of your license you will receive a more detailed briefing on how you should promote and position the Incitement platform at the end of your event. The Incitement platform is an integral part of Incitement’s strategy and vision, and is a mandatory section at every Incitement event.
Sponsors
During the call to action to join the Incitement platform at the end of your event, you may promote specific projects from your sponsors, but only if they are listed and approved on www.theincitement.com. For example: if your event sponsors have a social project they would like to raise funds for, hire volunteers or even just create more awareness for their project in general, they can only do it via your Incitement event if their social project is listed and approved on the Incitement domain.
Marketing & promotion
Event listing
Every Incitement event must be submitted on www.theincitement.com, according to the guidelines specified there. This will list your event in the global events directory of Incitement events and automatically generate a standardised event page on www.theincitement.com for your event. Upon approval of your license you will receive instructions on where how to list your event.
Social media
It’s not mandatory to create social media accounts if you are organising an Incitement event. However, if you choose to create one, you must follow the following guidelines.
Your social media accounts must not contain any content related to:
- Weapon manufacturers
- Ammunition companies
- Tobacco Companies
- Environmental polluters
- Gambling organisations
- Sex related businesses
- Alcohol manufacturers
- organisations or groups with a political and/or religious agenda
If you choose to create a Facebook account, you must create a “Facebook Fanpage”. You must use your Incitement Facebook page to create any Incitement Events. You can also create a group if you wish to, but do not create a profile with the name of your Incitement event, or with Incitement name.
The name of the Facebook account that you create should be Incitement+(EventName). For example: if you are creating a Facebook Fanpage for IncitementKualaLumpur, your Fanpage should be named Incitement+ KualaLumpur.
In the “Info” or “About” tab, you must include the description of Incitement and its vision, as well as a general description of your specific Incitement event.
The name of the Instagram account that you create should be Incitement(EventName). For example: if you are creating a Instagram account for your event called “IncitementKualaLumpur”, your Instagram account should be named Incitement+ KualaLumpur.
YouTube
Do not create a youtube account with the name of Incitement or your Incitement(EventName). You must use the Incitement Media uploader to upload any videos from your Incitement event to the official Incitement Youtube Channel. When promoting any video on the Incitement Youtube Channel, you must ensure that all your videos adhere to Youtube’s Terms of Service and Community Guidelines
The name of the Twitter account that you create should be IN(EventName). For example: if you are creating a Twitter account for your event called “IncitementKualaLumpur”, your Twitter account should be named IN+ KualaLumpur.
Because Twitter only allows 15 characters for a username the word “Incitement” is abbreviated to just “IN.”
Other social media channels
All of the standard naming, sponsor and branding rules apply. When you create an account or username for any other social media channel, you should always try to name it exactly after your event name, which is Incitement+(EventName). If that name is not available or for other reasons not an option, you should abbreviate the word Incitement to “IN”. For example: should “Incitement+KualaLumpur” not be available you should name it “IN+KualaLumpur”.
Email lists
Emails that you acquire from your Incitement event should only be used for communicating information about Incitement, your Incitement event and information relating to Incitement in general. It is strictly prohibited and against CAN-SPAM legislation to use your email list for purposes other than that.
Webcasts
Webcasts must be free to your viewers.
Content saved from the webcasts should not be uploaded anywhere other than the official Incitement Youtube Channel.
Account creation
You should not create any social media accounts before your licensing request has been officially approved.
Account ownership
You can own a social media account of your Incitement event for as long as you are the licensee whose event’s name corresponds exactly to the social media account name in question. In case your license expires or gets revoked, you must cooperate in transferring every social media account to another licensee or back to The Incitement.
Sponsors
You may not mention sponsors of Incitement on any of your social media platforms used to promote your event. You may include their logo on your social media platform following this template.
Website
Domain
It is not mandatory for Incitement license holders to create a website for their Incitement Event. However, should Incitement organisers require to create a website for their event, they must comply with the following rules and guidelines.
Domain purchase
Do not purchase a domain name until your license to organise an Incitement event has been approved. Only once your application to organise Incitement has been approved, you can go on to purchase your domain name.
The URL of your website’s homepage should be the name of your Incitement event. For example if you are organising Incitement KualaLumpur, then your domain name should be www.IncitementKualaLumpur.com
The .com top-level domain should be your first choice, followed by the top-level domain of the country where you are organising the event (for example: .nl for the Netherlands). After that .org and .net should be your next choices.
Domain ownership
You can own the domain of your Incitement event for as long as you are the licensee whose event’s name corresponds exactly to the domain name in question. In case your license expires or gets revoked, you must let the domain name expire and/or you must cooperate in transferring the domain name to another licensee – in case the license for your event get reallocated to another organiser by Incitement.
Domain squatting
Domain squatting (or cyber squatting) is strictly prohibited. You many only purchase domains corresponding exactly to the name of your Incitement your event. Do not purchase domains that correspond to any other Incitement event, including prospective events that you have not been granted a license for, even if you intend to transfer ownership later or if you intend to apply for a license at a later stage.
Sponsors
Your home page must not include any logos of your sponsor. You may create a page dedicated for sponsors where you can show a list of all your event’s sponsors. All sponsor logos must be the same in size no matter the value of their sponsorship. All sponsor logos must be smaller that your Incitement Logo.
Home page
Your website’s homepage must include the following information:
- The date, time and location of your event.
- A photograph and short biography of your speakers. This short biography cannot be longer than 20 words. You may include a full biography of your speakers, however this may not be placed on the homepage, but must have a separate page.
- A description of your venue. This description cannot be longer than 50 words, and the description should include the address of the venue. If the venue is made available to you free of charge (i.e. venue sponsor) you may place the logo of the venue on the homepage, as long as the logo regulations as mentioned below are strictly followed.
- An introductory text to Incitement stating the following: “The Incitement is a global movement built around the vision of creating a more equal, tolerant, and positive world. Incitement events are free of charge and strive to inspire and motivate people, and encourages them to take concrete action steps towards creating positive social impact. The Incitement provides general guidelines to regulate Incitement events, but all Incitement events -including ours- are self-organised. This Incitement operates under a license of The Incitement.”
- A visible link to the Incitement website (www.theincitement.com).
- A text in the footer that states: This Incitement event is operated under license by The Incitement.
About page
Your website should have an ‘About’ page, which should include the official ‘About Incitement’ section as mentioned here.
A link to the ‘About’ page must be included in the main navigation bar on your website.
What your website may not include
You may not display any content related to:
- Weapon manufacturers
- Ammunition companies
- Tobacco Companies
- Environmental polluters
- Gambling organisations
- Sex related businesses
- Alcohol manufacturers
- organisations or groups with a political and/or religious agenda
- Any other events, conferences or seminars.
Photography & video
Photography
Having a photographer is required for your Incitement event. Before covering an Incitement event, all photographers must sign a release form stating that they will release all photos taken at Incitement(EventName) under the Creative Commons “Attribution – noncommercial – No Derivative” License and that they will grant permission to The Incitement and Incitement(EventName) to replicate and distribute their photos for publicity releases, program marketing, and on print- and web Incitement(EventName) and The Incitement properties.
Watermarking
Photographers at Incitement events cannot put any text, watermarks or other labels of any sort onto the photos. Superimposing the event logo, sponsors logo or the photographer’s information on the photos is also strictly prohibited.
Editing
Photographs taken at IncitementEvents must not be edited in a way that makes them look unnatural or unrealistic.
Crediting
When uploading or posting your Incitement event photos, you should clearly credit the photographer in the metadata, captions, and tags.
Flickr
You must upload all your Incitement photos to Flickr before uploading them anywhere else. The name of the Flickr album should be the name of your Incitement event followed by the month and year. For example: if your event happened in Kuala Lumpur in April 2015, the name of your Flickr album should be IncitementKualaLumpur12/15
Video
YouTube
All videos from your Incitement event must be uploaded on the official Incitement Youtube channel via The Incitement’s Media Uploader. Content from Incitement events should not be uploaded on any other Youtube Channel and shall only be distributed via Youtube embed.
Distribution
Incitement video content recorded at your event may not be distributed on any form of television.
Sponsor logos on your videos
The logo of the sponsor(s) may only be shown in the beginning of the video and end of each video, and must follow the official Incitement sponsorship template. Sponsor logos may not appear anywhere else in the video. There may only be 1 (one) single slide containing all the logos of your sponsors, and may not be shown for longer than 3 seconds. Never use any other way to present sponsor logos in your video than the template provided in the link above.
Slides related to sponsors must appear in the following sequence:
- General event introduction graphics (optional)
- Incitement event logo (required)
- Sponsor mentions (optional – cannot exceed 3 seconds)
- Incitement Talk (required)
- Sponsor mentions (optional – cannot exceed 3 seconds)
- General event outro graphics (optional)
Press & media
Brand referencing
You must refer to your event as Incitement(EventName) at all times and during any communication with media. You must also ensure that the media uses that name when making any references to your Incitement(Event).
Logos
You must use your Incitement(EventName) Logo when communicating with any media. Supply journalists with your Incitement(EventName) logo and ensure that any media only uses that logo. Do not use the TheIncitement logo, and do not allow journalists to use it anywhere. Learn how to create your Incitement(EventName) logo here.
Spokespeople
In the event where journalists require a comment specifically from The Incitement, they should be referred to info@theincitement.com. Should you receive interview request for The Incitement staff, you must route them to info@theincitement.com.
Press releases
All press releases about any Incitement event must be approved by The Incitement. You should route any press release through for approval via info@theincitement.com.
Interviews
If you are interviewed for broadcast TV or (online) radio, clearly state that your event is an independently organised Incitement event and explain what that means. You should represent yourself as a participating Incitement organiser.
Media invitations
You should keep your media invitation to a minimum. Invite media personnel who you know would be in line with The Incitement’s vision and goals of spreading positivity.
Do not invite any media party who’s newspaper, magazine or channel have an affiliation with any political and/or religious agenda.
Photography & video
Members of the press are not allowed to take any pictures of your Incitement event or record any videos if they attend your Incitement event. Instead you should find an in-house photographer and select some of the photographs taken by the in-house photographer during your event to share with the press.
Onsite media section
Should you have plans to have media cover your event, then create a media section on your website. You should direct all media enquiries to one dedicated person. A link to the Media page should be placed in the main navigation of the website.
Requirements for your onsite media section
If you include a media section on your website this is what is must mention:
“All media requests should be sent to [Name]. [Name] is the official spokesperson for Incitement(EventName).
Please note that Incitement organisers are not able to speak on behalf of or for The Incitement.
We kindly ask you to be aware of the difference between The Incitement and Incitement events. Incitement events are self-organised events under The Incitement’s licensing program.
Any headline or text that implies The Incitement is coming to [location] is misleading.
For any inquiries regarding The Incitement should be sent to info@theincitement.com.”
Reporting
Free events
After every event you are required to share how your event went. There is a quick survey on www.theincitement.com that you will need to complete. You will receive the link to this page as soon as your license gets approved.
Fee-based events
If you are organising a fee-based event, besides the survey on www.theincitement.com, you are required to present the following data in your report:
- A minimum of 5 attendee reviews. You will receive a sample of this survey together upon approval of your 2nd Degree License
- A detailed profit and loss report. You will receive a sample of a profit & loss statement for your event upon approval of your 2nd Degree License.